Conversion Rate Optimization
You built a truly great website, it has fabulous design, is easy to navigate, but customers are not buying, not signing up, not requesting information, i.e. not doing what you'd like them to do? Believe it or not, most companies, large and small, have had a similar experience.
The good news is you can improve website conversion rate. There is no one-click solution, and in most cases it takes time and lots of patience, but the result is worth it.
At Conversion, our philosophy is Customer First: understand, respect, don't cross the boundaries of their privacy. We use multiple data sources to segment audience into multiple groups to be able to understand their needs and expectations. We love data, but it is a human who analyzes the patterns and trends to create several online audience profiles and then translate customer insights into actions that improve your company business results. Some of the CRO steps we take:
- Online audience segmentation
- Identifying consumer insights
- Translating online analytics into insights and further into UI/UX
- Maximizing use of touchpoints online